Vegetarian Society (Singapore), VSS, is a non-profit, non-religious organisation formed in 1999. We are a registered charity and also a member of the International Vegetarian Union

We strive to build a more humane and harmonious world for everyone on the planet as well as for our fellow creatures.

Environmental degradation, global warming, the high incidence of cancer, heart and other diseases have resulted in much untold physical, emotional and financial hardship.

Much of this is unnecessary and PREVENTABLE if only we knew and made the right choices. VSS’ efforts are directed at the prudence of PREVENTION through awareness, and we believe that education is the key.

‘…the exhibition really impressed me…it spurs the public to be really aware of their lifestyle choices and at the same time is non-invasive or pressuring to all visitors.’

~ Grace Chew, 20

Our Activities

Some of our activities include:

Producing high quality educational materials for free distribution.
Giving talks and food demonstrations to schools and the public.
Providing information through newsletters and our website, for example, our website features a listing of vegetarian outlets and an online forum.
Outreaching with public exhibitions and other events.

Our Support Efforts

We also give support to people making changes in their diet, through:

Educational tours, locally and abroad (such as visits to organic farms).
Social gatherings and events to build rapport and create a sense of community.
Linking individuals and organisations that believe in eating less or no meat.
Striving to improve the quality, demand and availability of plant–based foods.
About VSS

We hope to make more and more people realise that
eating less or no meat can be fun, fulfilling & friendly.

Much effort and expense is needed on a long-term basis in our work and your support is greatly needed and most appreciated.

JOIN US as a member and enjoy benefits while helping the cause!

Read our constitution.

VSS Team


DR. GEORGE JACOBS, president

George became a vegetarian in 1980. At the time, his main influences were a vegetarian cousin and the book ‘Diet for a Small Planet’. The main idea of that book is that eating meat is wasting food, because we have to feed many kgs of plant food to other animals to produce just one kg of meat. Since about 2006, George has followed a plant based diet.

George has a Ph.D. in Educational Psychology and works with schools and universities around Singapore and beyond. Born in the U.S. in 1952, he has lived in Singapore since 1993 and is now a Singapore citizen. In his free time, George enjoys bicycling, swimming, children’s literature, and hanging out with his wife, niece and nephew. Mangoes are among his favourite veg foods. George enjoys his own cooking, but not too many other people do.

HENG GUAN HOU, Vice President

HENG GUAN HOU, vice president

HENG Guan Hou is a stalwart crusader of the vegetarian, local organic, environmental and corporate social responsibility movements in Singapore for many years. An active member of Vegetarian Society Singapore, Guan Hou has been elected as the Vice President after serving 2 years as the Honorary Treasurer. He is actively involved in several other NGOs such as World-In-Theatre and Nyaung Kan Aye Dharma Society. He has held numerous positions in charity and religious organizations and performance arts groups (World-in-Theatre in Singapore). His passion is to do as many arts, social and charity projects as he can in his lifetime.

Being an adventurous entrepreneur, Guan Hou ventured into Myanmar without looking back, and has produced substantial results with the setting up of an FMCG company distributing the Old Town White Coffee brand, and an Engineering Turnkey Solutions Providers . He was awarded the Singapore Prestige Brand Award by the Association of Small & Medium Enterprises and Lianhe Zaobao Chinese newspaper as well as the Emerging Enterprise 2012 Award from OCBC Bank for his entrepreneurship.

APROOP DHEERAJ , Honorary Secretary

APROOP DHEERAJ, honorary secretary

Aproop has been a vegetarian for several years, having been influenced by teachings on non-violence towards sentient beings. After watching VSS-organized film screenings in 2016, he discovered that there was no difference in terms of animal suffering between eating meat and using dairy/eggs and other non-meat, animal based foods.

Aproop joined Animal Allies (a project of VSS) in 2016, at the same time that he turned vegan, and he contributes to the social media team’s website content. He also volunteers at outreach booths.

He gets a kick out of the fact that he now knows how to bake vegan cookies and that he gets to dress up as Happy Cow at events and, as such, receives a lot of attention.

PAULINE MENEZES, Assistant Secretary

PAULINE MENEZES, assistant secretary

Pauline was convinced that the vegetarian diet is the way to go, whether it is from the health, scientific, environmental or animal welfare perspectives and became a vegetarian in 1994. She then became a vegan in 2008 after learning about the horrors of factory farming.

She wishes some day soon, healthy vegetarian choices will be easily available to everyone, especially in schools and hawker centres. She feels she’s benefited so much from a plant-based diet and would like to help others enjoy the benefits, too.

Pauline holds a degree in Mass Communication, certification in Senior Management Programme for Non-Profits and a Certificate in Plant-based Nutrition. She has over 20 years secretarial experience and has been volunteering for VSS since 2008.

Pauline has an eclectic mix of interests and is as comfortable with a paint brush as with a kitchen knife and as happy in a dive suit as in a go-kart.

MARK SOH, Honorary Treasurer

MARK SOH, honorary treasurer

After having been a vegetarian for some time, Mark attended a Singapore talk by Professor T Colin Campbell which was organised by VSS. He was intrigued by what he learned at the talk, and decided to adopt a whole food, plant-based lifestyle while also helping spread awareness about the benefits of such a diet.

Since then, he has been actively involved in volunteering with VSS, other charities, and the Singapore Vegetarian Meetup group.

KATYA SALOMON, Assistant Treasurer

KATYA SALOMON, assistant treasurer

Katya Salomon was born in Guayaquil, Ecuador in 1983. She emigrated to Hamburg, Germany in 2002 and to Singapore in 2016.

She was a vegetarian from 2006 to 2009 and tried unsuccessfully to go vegan a couple of times during that period. At the end of 2009 she stopped being vegetarian due to perceived social pressures, before becoming a vegan in 2012 after learning how to cook tasty vegan dishes that were gladly accepted by her friends and family.

In 2015, Katya watched the film Cowspiracy which drew her awareness to the urgency of changing our food choices in order to prevent the catastrophes that climate change can bring and also to implement a more compassionate, resource efficient and healthy way to feed the growing population of our planet.

Katya possesses a master’s degree in Applied Cultural Sciences from the Leuphana University of Lüneburg, Germany with Social and Cultural History, Language and Communication and Cultural Distribution and Organisation as her fields of study.

As a graduate history student, she spent a lot of time thinking about the mistakes of past generations and asking herself about what future generations will wish we had donedifferently. As a result, she is determined to contribute to changes in today’s society towards a more compassionate and environmentally friendly way of living.

ASHLEY CHOW, Publicity Officer

ASHLEY CHOW, publicity officer

Ashley became a vegetarian in 2010 after watching Glass Walls, a video narrated by Paul McCartney about the horrors of modern-day factory farming. After reading up more on ethical philosophy, animal rights, health and nutrition, as well as environmental issues, she became vegan in July 2011.

Ashley’s primary motivation for being vegan is her commitment to the ideal of non-violence. She also values the clean and healthy body that a well-planned vegan diet helps to achieve and her increased levels of energy (or what she likes to call “vegan superpowers”!).

Ashley is currently training as a lawyer in the financial services industry. When she’s not working or volunteering, she loves to do yoga and reading.